Sonia Jacob

Project Baseline

The Problem: 10,000 participants needed to use at least 3 interconnected devices over 4 years. We needed to ensure a simple, scalable setup of these devices, without changing the devices themselves.

My Role: Co-UX Researcher. Created research plan. Conducted observational interviews. Co-created report outlining findings and recommendations. 

Duration: 2 weeks

Findings: Users had difficulty figuring out which device to set up first and did not know what some of the devices were for.

Impact: Changed design of in-house hardware and packaging. Increased usability findings in a repeat study.

Type II Diabetes Study

The Problem: This study has been ongoing since mid-2016, but the team was having a difficult time recruiting people for the study. The team wanted to develop a site to support recruitment.

My Role: Co-UX Researcher. Drafted study plan and moderated studies. Delivered presentation to stakeholders, including 2 designers and 1 researcher.

Duration: 2 weeks

Findings: users had difficulty figuring out which device to set up first and did not know what some of the devices were for.

Impact: Website was redesigned and went live. Tripled the number of participants who applied. 

Money Intel

The Problem: End users, employees whose employers signed them up for a 401k platform, start heavily engaging with the site, but eventually drop off. The client wanted to keep users engaged and continue using the platform after they left current employer.

My Role: UX Designer. Main point of contact for the client. Conducted user Interviews and usability testing. Created wireframes and clickthrough prototypes. 

Duration: 2.5 weeks

Client: Money Intel - a 401(k) platform for small businesses that allows businesses to integrate its payroll into employees' 401(k)s.

Tools: Sketch, Invision

Deliverables: responsive website wireframe, user flows and user insights, personas, and interactive prototype.